If the e-mail marketing has been started, using simple language, deliverability was good (this was before spam), the recipients were for information, which in turn has resulted in response rates have been good ... But over time, and spam has been fruitful, the measures have been taken from hunger ISP 'sa reduce spam. While all this e-mail marketing will increase its utility has become more sophisticated, catering not only for users of e-mail address staffing needs, but also for the marketing of sophisticatedfor better communication and more accurate.
Now, after years of relying on open rates for the success of a campaign e-mail (HTML, which is not specified in the text), many reports that prices have fallen now open. This is probably the first sign of the demise of email marketing? I do not think it is.
Yes, because the prices indicate low? Well, there are several possible reasons for this:
1: Freeze
2: When the junk mail folder supplied
3: Loss ofInterest
1: blocking images:
Gif are the most e-mail marketing software track opened with a clear 1 x 1 pixel, that e-mail, as it is open when the image loaded from the server. However, try as a precautionary measure to prevent spam, was for more pictures E-mail block free software and web-mail providers like Hotmail and Yahoo introduced. Preventing the blocking spammers images to know whether the recipient e-mail, which means the opening, soThe address is a valid address and active. Keeps uploading pornographic images.
These have had a significant impact on the effectiveness rates for opening e-mail marketing now. In October 2005 Ezemail conducted a survey which have the question: How often do you download pictures to ask? The results show the percentage of people who download the images (if their images through their e-mail client / ISP) are blocked. As you can see, you can not believe that the downloading of images andThis, in turn, means that you can not vote as a great value and a place open as before. CTR is one of the most accurate and reliable statistics.
The e-mail in the junk mail folder, where images are not displayed, either as a text version of the rule is only recorded broadcast. Regularly checked at a ratio of only 55% of users, spam to legitimate e-mail. False positives are still a major problem, in which many legitimate e-mail ends up in junk mailFolder. After 1/3rd say the same report, almost from the user that requests e-mail from trusted sources in your junk mail.
3: Loss of interest:
Of course, the decline in rates of initiation are not just about spam and blocked images can be driven - is another factor in the potential loss of interest - from the reader. Readers are increasingly selective about what they read, as more companies recognize theWorth of newsletters and e-marketing, there are more than choosing a player and the bar was lifted. Therefore it is essential to providing on incoming mail and relevant information.
If a preview window will not be used (see table below), so users reader 2 factors determine whether the e-mail will be opened: that is, by name (if you trust) and subject line (which is information look to us, or have an interesting subject line is?). And yes, if the images are selected,and put the e-mail in the preview window, the magnifying glass, then it counts as an open one.
In addition, they can already be entered using the block "sender" tool. This is done, instead of removal from the register. Seems to have the mail client and ISP acknowledged what many companies are not, it's all about the needs of its users. I believe that if the recipient wants to unsubscribe from the newsletter, which can and making it easy to do. Too often it seems that for a recipient to unsubscribe from the newsletter,have jumping, all for the privilege of not sending more Communcations. This has led the user under the easy way out and lock the beat of "sender".
Best Practice
Web Link: Be sure to include a direct link to the web version of e-mail. This means: "If you have problems with reading, click this e-mail, click here" to each other. This link, in turn replaced the rate is open and the receiver is used to receive SMS and e-mail with lockedPictures. Consider design: Consider the design and not through the preview pane of Windows will be fully taken with an image. You must use this space with headlines and teaser content to encourage the reader to open the e-mail and reading contuinue. This is what the recipient uses to decide whether to open the e-incentives. Whitelist Mail to: First, they need incentives to help you add the sender to their address bookthus overriding the blocking of their email program is in pictures. The only way to do this is through the provision of timely, good price / information / products they are looking for us. When added to their contact list ( "whitelist") involving a 2-fold, not because they only see the pictures, but they are also more likely to avoid the junk mail box. Incentives to open, if not loved, but you can add to your contact list, then you need to open and read these incentivesYour e-mail. Again, you can do this "must read" information in the preview window Add Alt tag to do: Make sure that Alt-tags to your photos and add, if possible, make sounds tempting, so the reader You can download the images as they are interested in the photos you've just described. However, keep in mind that many ISPs and email clients do not show ALT tags when images are disabled. (See table below), the design of tests, and without pictures: Nothingturn off readers faster than a poorly formatted e-mail. If images are blocked and the design is completely dependent on images, you can think reconceptualized your e-mail. Low Photo: Have you taken enough pictures of something and support your brand, but not too much, and certainly not have links to images. Test: For each link image, you leave, try to have a link to relevant text. Click Use to Use: Clicka much safer way to measure the success of a campaign. Make your campaign to get to choose the path through the donation, what does the reader, provide current and relevant. Unsubscribe Method: Using an easy to unsubscribe function, and not to prevent a manual or a complicated process, to which "blocked" in order to influence the accuracy of the statistics. e-mail client / ISP 's, the blockImages
Outlook
2000/XP
Outlook
2003
Outlook
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Copyright 2006 Kath Pay