You stand a much better chance of your email message behind the keeper software SPAM, if you follow these guidelines:
- E-mail headers that are correct
Never use false "From" address, make sure your e-mail accurately reflects the actual server name, e-mail, and never use the recipient participating in the "A". Mail to "subscribers" or other fictitious name is almost guaranteed to have received as SPAM.
- Make sure your domainThe mail servers are online
Some spam software is that the "From" and "Return To check" address is mapped to a mail server IP address, which can actually be achieved. Not relay mail through multiple servers, even if you have permission.
- Use SPF
Sender Policy Framework (SPF) is an additional protection, sent by spammers to send e-mail bans on the server and do like them. By blocking this type of threat to reduce the likelihoodland on SPAM blacklists for crimes he did not commit. Ask your provider if SPF is available and how they are made.
- Email Formatting
Make sure that you create technically invalid HTML code that uses the MIME type, and tags. Avoid generating HTML FrontPage as the HTML e-mail messages.
- Take care with warnings ...
Avoid adding disclaimers like "This is not spam" or citing references to the nonexistent state rules or laws. YouAdding footers every message, the CAN-SPAM Act or e-mail marketing laws in your country required.
- Use regular sets and layouts
Do not use excessive spacing between sentences and to avoid excessive capitalization or punctuation, especially the exclamation point (!).
- Do not Try To Be Tricky with spelling
Tips how to write freely about not fool the latest generation of software to spam. Nor is the use of alternate characters and other gimmicks like L @ @ KATHIS!
- The text invisible is a no, no!
Make sure that the text color as the background color of differently. The experiment, words, being the same color, the message marked as spam Hide.
- Never use invisible graphics
When you add a graphic to represent the track open rate, make sure that you create a book invisible or transparent. This will be an error in the timing of SPAM mail lady. Use to replace a small image of a point or anotherNormal graphics. Keep the file size under 50k.
- Idea: If you are an HTML e-mail, do not use invisible web bugs to monitor your e-mail. If you need your e-mail and check if they are light, use the images visible as part of your e-mail, not invisible graphics.
- Offer text, HTML, except --
Always a plain text message in the HTML message for the benefit of those who can not receive HTML e-mail and spam checker to analyze. Trythe message as close to the text of the HTML as possible. The more different than anyone else the news is the more likely it is to be labeled as spam.
- Meeting the careful use of the tools
Do not use a bulk mail software, spammers. This includes in particular any software that claims to have "stealth list. When you open HTML e-mails containing the text, keep the e-mail as well as for recipients (and anti-spam-checker), and that the text as close toHTML copy as possible. The more you are connected, the less likely that your spam e-mails are considered.
SpamAssassin, one of the most commonly used anti-SPAM software, has released this list of SPAM "Sins" that the following aspects:
- The body of the message contains a tracking number ID
- The message body contains a large block of hexadecimal code
- Body of message contains one or more lines of "scream" (ie, all in uppercase)
- Message includes Microsoftexecutable
- The body of the message contains at least 70 percent blank lines
- Message header indicates that the message was sent directly from dynamic IP address
- Message field does not appear to contain a real name
- Message From field ends in numbers
- Message header contains numbers mixed with letters
- Subject matter, the term "offer"
- Message to: field contains spaces
- In response to a message box is empty
- Subject has exclamation points and question marks
- The subject is all uppercase
- Subject starts with one days of advertising
- Message From: field contains the word "friend"
- Subject contains "as is"
- Subject begins with dollar amount
- Subject contains "Double Your"
- Subject contains "because only"
- Subject contains "FREE"
- Subject contains "Free Instant"
- Message contains too many images withoutmuch text
- The message text contains the word "Nobody's Perfect"
- The body of the message, not assert as spam
It 'hard enough, delivered via e-mail in those days. It makes no sense, complicates the problem by marking messages as spam, if they are not.
The next chapter is jam packed with resources, tools and information to take your suggestion, we can follow up and marketing e-mail to the next level.